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Chinley Play Area, Derbyshire

HAGS have recently created a play area in the leafy village of Chinley in the UK. Our play designers managed to include a lot of play activities in a narrow space owing to a well thought out layout.

26/10/2018 14:47:00

Case Study Details

Low Bentham Village Play Area, Lancaster

HAGS have recently completed a recreational park to create an active play and social space for children. The play area has been named the Phillip Harvey Playing Field after the generous donation of land for a park by Philip Harvey around 70 years ago.

01/10/2018 16:04:00

Case Study Details

Perdiswell Play Area, Worcester

We have created a spitfire-themed play area boasting its own runway and varied play opportunities. Both the client and the community were thrilled!

24/09/2018 16:45:00

Case Study Details

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About HAGS

HAGS has been designing, manufacturing, installing and servicing commercial recreational equipment for over 60 years. As an integral part of the global leader PlayPower Inc, the business supplies play, sports and fitness, park and urban, marine and shade equipment around the world.

Our History

HAGS was founded in Sweden in 1948 with a mission to make the world a better place by providing outdoor play equipment for children - a mission we still live up to through the range of products we design and manufacture today.

  • 1948

    HAGS was founded in 1948 by Sven Hultgren, Nils Andersson and Rune Gustavsson, which is where we get our name.


  • 1950s

    In the 1950s HAGS focussed on design, function and production. We also started to develop our range of Park and Urban Furniture.


  • 1960s

    In the 1960s HAGS began using durable materials and steel, working alongside well-known industrial designers.

  • 1970s

    Working alongside landscape architects, product designers and experts in pedagogics, HAGS implemented natural materials and colours into our products during the 1970s. This was also the decade in which our first water play concept was developed.

  • 1980s

    Our unique modular play system, UniPlay, was developed during the 1980s. UniPlay offers the opportunity for many combinations and is still our most popular product range.

  • 1990s

    UniPlay was re-scaled for younger children in the 1990s, launching as the UniMini range.

  • 2000s

    At the turn of the century HAGS research and development significally enhanced the product offering. An innovative steel multi-function play system was launched, Agito, and we began to produce outdoor sports and fitness products.

  • 2010s

    HAGS acquired SMP Ltd in the 2010s. SMP, a UK based play company renowned for durable steel structures, introduced the NRG, Nexus and Arena product ranges as well as a number of traditional and dynamic playground items.

  • Today...

    Today HAGS is the market leader in innovative design and play systems. Our portfolio is larger than ever, giving customers a fantastic choice. Our story continues...

  • 1948
  • 1950s
  • 1960s
  • 1970s
  • 1980s
  • 1990s
  • 2000s
  • 2010s
  • Today...

Welcome to HAGS World

We have operating companies in the UK, Sweden, Germany, France, Spain and Denmark and a global network of authorised distributors in other markets. During 2017, our new purpose built manufacturing facility, based in Poland, will be fully operational enabling the business to continue the HAGS legacy of delivering high quality products at excellent value. The administrative HQ for the business will be based in Egham, London, with design and development retaining its Swedish roots.

Our goal is to be the leading supplier of recreational equipment and solutions in the market, by having the highest level of quality and value for products and service. Our commitment is to help our customers on their journey to deliver outstanding recreational areas and facilities for their stakeholders and communities.

Our Vision

To be he leader in creating legendary play and recreation experiences around the world.

Our Mission

Our mission is to design and manufacture fun and safe play and recreation equipment for all ages and abilities. We will be recognized as the leader for inspiring and creating innovative products and providing superior customer service. We will leverage our brands globally to the benefit of those who use our products and to our customers, employees, and shareholders.

Our Values

Honesty and integrity, respect and caring for others, openness and collaboration, individual and team accountability, passion and purpose.



Our values


Analysis has showed us that accidents are more likely to happen on equipment that has not been suitably tested. Our product development is based on international research and published standards.

EN 1176:All of our play products are designed and manufactured in accordance with European safety standards for playground equipment. We have embraced the standards on design, function, play value and safety for as long they have existed.

EN 16630: All of our fitness products are designed and manufactured in accordance with European safety standards for permanently installed outdoor fitness equipment. This more recently published standard provides a number of specific requirements for equipment of this type, including the provision of good instruction labels for users.

EN 15312: Our range of Multi-Use Games Areas comply with the European standard for free access multi-sports equipment. This includes protecting of users against entrapment risks, as well as confirming loading requirements for all parts of the structure.

TUV: The German Technischer Uberwachungs-Verein (TUV) has the most extensive and advanced testing and approval procedures in the world. This is why we are proud that all of our play equipment has been TUV approved.


Since HAGS started in 1948, quality has been a key principle in our company culture. We strive to provide a quality service as well as quality products. We are a certified company according to ISO 9001.


HAGS uses only top quality materials. That is why we feel confident in offering long-lasting warranties.


We are constantly thinking of ways to improve our product portfolio and developing new product designs. We work with industry experts and take on board end user feedback to ensure that we are providing our customers with the best products in the market.


Our belief is that everyone should have an equal opportunity to enjoy outdoor recreational equipment. When creating our products, we always consider those with physical and mental disadvantages so that we are able to provide our customers with inclusive facilities.

HAGS is part of the Playpower family of companies

Playpower - Inspiring the world to play 

Corporate Responsibility and Sustainability

Being one of the leading manufacturers of outdoor equipment, we take environmental issues very seriously. We have always been mindful of our surroundings and for many years we have been using metal free oil impregnation avoiding the use of heavy metals. We also set objectives to manufacture and sell our products using the latest methods to minimise the impact on the planet.

How does HAGS contribute to a better environment?

In 1997, we were certified according to ISO 14001 (Environmental Management System). We understand that environmental issues must be treated in a clear, structured way, so we have worked with each part of our operation and created a strong program to minimise our impact on the environment.

As an important part of our work, we set demands on ourselves, our suppliers and other co-operators in order to avoid and minimise negative impacts. When designing and producing our products, we carefully select our material. We take into consideration those that can be recycled and that are easy to produce and transport without compromising on strength and durability.

Wood Protection

Our computerised wood-cutting line optimises the cutting of timber required and vastly reduces waste. By installing computerised methods we estimate that 100 pine and 100 birch trees are saved each year.

Similar reductions of waste have been made through ‘finger jointing’ the raw material. The strength of the ‘finger joint’ is stronger than the timber itself. By using this method it is estimated that 600 trees are saved each year. All timber used in the manufacturing of HAGS products is supplied from FSC certified suppliers.


We are aware that the finishing of steel products can have a major impact on the environment. We have therefore made significant investments in solvent-free, powder-coating finishing lines. This ensures that our steel products are always finished with a highly durable coating, with significantly less environmental impact than traditional solvent based processes. We also encourage the principle that steel is recycled again at the end of its life.

Our services

Our services cover everything from planning to condition assessment and maintenance. When you choose a solution from HAGS, you get help from a knowledgeable HAGS employee with a local connection who is familiar with your everyday living and recreation environment. 

How we work:

  • A dedicated play advisor will have a preliminary discussion with you to scope out the project, including your budget and site requirements, the play value and benefits you wish the new space to offer, etc.
  • He/she will then book an introductory meeting and site visit for further assessment.
  • Our team of designers will create a 3D proposal and/or a CAD plan as well as providing a full quote with the cost breakdown and product details.
  • We can supervise the assembly and installation of the equipment if required.
  • We provide all the maintenance guides necessary to extend the product life cycle and we can recommend or hire third party contractors should you need one.
  • Our after-sales department will ensure continuous follow-up and deal with any spare parts enquiries.

HAGS Logos and Brand Guidelines

HAGS logo is available in 2 colour options and 2 versions; with or without the tagline "Inspiring all genereations".  We also provide full brand guidelines for HAGS Distributors.

Logos and Guidelines

Contact Us

If you have questions or would like to know something about our products, you can contact us by phone, fax, email or directly on our website. If you do not know who at HAGS you should talk to, or if you would like to come in contact with a specific person at HAGS, you are welcome to call our switchboard to get connected to the right person.

United Kingdom

Clockhouse Lane East
TW20 8PG Egham
United Kingdom

Waterfront Complex
North Yorkshire
YO8 8AP Selby
North Yorkshire

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